What sponsorship does not affect
- Whether a complaint is published, and any moderation decision
- A case's resolution status and closure
- The resolution ranking and trending lists
- Metrics and verification statuses on brand profiles
A sponsor's payment status is never an input to moderation or ranking calculations. Sponsor managers have no access to private evidence or complaint details.
How ads appear
Every ad and sponsored area carries a visible “Ad” or “Sponsor” label. The sponsor badge is independent of the verified representative badge and of licence verification. Sponsor links are not endorsed to search engines (sponsored).
No ads are shown on the complaint form, private conversations, evidence screens or responsible gambling content.
What we do not sell
We do not sell complaint removal, favourable rankings, trending placement, search positions or followed (dofollow) links. A sponsor is subject to the same publication and moderation rules as every other brand.
Accepting sponsors
Which sponsors are accepted is the project owner's decision. Active commercial relationships are listed with a clear label on the sponsors page; that list is not a ranking of success or trust.